Will Chinese Design and Lifestyle survive the cultural resistance against Globalisation?
YEWN x HKDI
When most people in the world talk about jewellery, 70% of them would think of engagement ring and wedding bands, the rest of them would only think of branded jewelry ranging from Pandora to Graff depending on their level of income and social status. Since the explosion of mass broadcasting media from television to all traditional print media, 'the right to speak' or 'the right to brainwash' for economic benefits has never been in the hands of most parts of Asia, the eastern culture. In this talk, the speaker will share the struggle as a local Chinese brand, vis-a-vis to world domination of western brands, his journey to recreate a market which has been lost for 100 years.
Dickson Yewn is the founder and creative director of YEWN – a 'Contemporary Chinese Fine Jewelry' brand positioned as a luxury jewelry brand in most people’s eyes, but in fact an educational and cultural brand aiming to fill the 100 years void of the lost era in Chinese jewellery.
DATE & TIME: 31 MAY (WED) 3:00 pm - 6:00 pm
VENUE: Hong Kong Design Institute, 3 King Ling Road, Tseung Kwan O, New Territories, Hong Kong
RSVP: email email@example.com